Hi, I'm Alexa

A user once described the previous navigation as "the house of mirrors at the carnival." We needed a better way to help users quickly find what they needed.

I led a redesign of the entire information architecture to focus on use cases rather than product silos.

Empty states across the platform were generic and failed to guide users toward meaningful actions. First-time users often felt lost when encountering zero-data scenarios, leading to high bounce rates and poor user retention.

I developed a comprehensive empty states framework with engaging copy and visual designs that provided contextual guidance and clear next steps.

Copy reviews came fast and furious, taking time away from larger, strategic initiatives. We needed a way to democratize UX writing.

I built the CLUE Index, which stood for Content Legibility for User Ease. An AI-assisted tool for evaluating content against Cloudflare's voice, tone, terminology, and usability standards.

Gateway administrators were configuring highly conditional DNS, HTTP, and Network policies through fragmented, scroll-heavy workflows.

I led a redesign of the policy builder around a simpler "If / Then" mental model, using AI-assisted prototyping to accelerate alignment and make a complex enterprise workflow feel achievable.